Description

This keynote helps people avoid being salesy or sleazy by learning to use decision science techniques to help facilitate another person's purchase decision rather than just selling them something. We share insights on how to find out what people really care about, how to “unstick” people, how to help people make decisions without all the information they wish they had, how to help people know precisely what their decision hinges on, and how to increase the propensity of following through once they’ve made a choice.